Small or local business?
4 Reasons why you should be using social media!
Communication is key when it comes to small businesses and the greater number of methods you are employing to reach your customer base, the better.
There is a wealth of different options available for you to keep in touch with your clientele, however when it comes to communicating quickly and efficiently with your customers, social media is king. The ability to continually place new business updates and information directly in front of your fan base, and the ability to respond quickly to instant messages through platforms like Twitter, Instagram or Facebook gives social media communication an edge over all other forms of communication. The real-time advantages that social media allows delivers benefits in spades when it comes to growing your business and engaging with your customers. Whether you are active across a number of social media platforms or choose to focus on just one, you can gain immeasurable value from your social pages. Here are just some of the key benefits that you can gain through the effective use of social media platforms.
#1 Gain valuable insight
Social media has the ability to generate huge amounts of information about your customers. Who they are, what they like, what their search and viewing patterns are and, most importantly, how they feel about you and your brand.
Tapping in to this information can assist you in making smarter business decisions, ensuring your brand is growing in a way that reflects what your customers are looking for.
#2 Build a solid community
It’s no longer about how many followers you have across your different social platforms, what is more important and infinitely more valuable to your business is building a community of people who appreciate and enjoy what your brand is trying to achieve.
Social media is not just about advertising and selling you product or service, it’s about connecting to your customer base, engaging with your brands community, and allowing you to speak to engage directly with your customers in a meaningful way.
Through building a strong community of followers that look forward to hearing from you, you will be in a better place to encourage people to ask questions, write positive reviews, like and share your brands content and message and, ultimately, invest in your product.
#3 Control your brands image
One of the key benefits your business will gain through being active on social media is the ability to control how your brand is portrayed to your clients. You have the ability to both shape how people view your brand and to determine who and what people associate your brand with.
Through the content you share and the ways in which you interact with your customer base you have a valuable opportunity to engage with your customers on a personal level while controlling and continually developing your brands public image.
#4 Targeting your spending
Advertising and marketing expenses can add up quickly, especially when you are trying to grow your small business. You don’t need to spend a fortune to be successful on social media, and a little bit goes a long way with the different types of social advertising that is available.
Through paying attention to the posts that do well across your social media platforms and capitalising on the content that people are already liking and sharing, a small spend can greatly increase your brands reach and engagement.
Need help or advice?
Here at Task Tacklers, we love to help small business grow so whether you’re looking for someone to help run your social advertising, content management or maybe you want to do it yourself but just need some pointers in the right direction.
#1 Gain valuable insight
Social media has the ability to generate huge amounts of information about your customers. Who they are, what they like, what their search and viewing patterns are and, most importantly, how they feel about you and your brand.
Tapping in to this information can assist you in making smarter business decisions, ensuring your brand is growing in a way that reflects what your customers are looking for.
#2 Build a solid community
It’s no longer about how many followers you have across your different social platforms, what is more important and infinitely more valuable to your business is building a community of people who appreciate and enjoy what your brand is trying to achieve.
Social media is not just about advertising and selling you product or service, it’s about connecting to your customer base, engaging with your brands community, and allowing you to speak to engage directly with your customers in a meaningful way.
Through building a strong community of followers that look forward to hearing from you, you will be in a better place to encourage people to ask questions, write positive reviews, like and share your brands content and message and, ultimately, invest in your product.
#3 Control your brands image
One of the key benefits your business will gain through being active on social media is the ability to control how your brand is portrayed to your clients. You have the ability to both shape how people view your brand and to determine who and what people associate your brand with.
Through the content you share and the ways in which you interact with your customer base you have a valuable opportunity to engage with your customers on a personal level while controlling and continually developing your brands public image.
#4 Targeting your spending
Advertising and marketing expenses can add up quickly, especially when you are trying to grow your small business. You don’t need to spend a fortune to be successful on social media, and a little bit goes a long way with the different types of social advertising that is available.
Through paying attention to the posts that do well across your social media platforms and capitalising on the content that people are already liking and sharing, a small spend can greatly increase your brands reach and engagement.
Need help or advice?
Here at Rev Marketing, we love to help small businesses grow so whether you’re looking for someone to help run your social advertising, content management or maybe you want to do it yourself but just need some pointers in the right direction.